CRM

Customer Relationship Management (CRM) news, analysis, research, how-to, opinion, and video.

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Sprinkler watering grass

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LinkedIn ramps up its sales tool offering

Apart from the data value, there was a good reason that Microsoft acquired LinkedIn.

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Campaign Monitor acquires to move further into the world of CRM

When ecosystem partners become competitors, some sensitivity is required.

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The bell rings to start another round: Fred Studer signs on with FinancialForce

Will the fourth time be the charm for this well-known software marketer?

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How CRM buyers can negotiate the best deal

Avoid the risks of CRM software lock-in by choosing wisely the first time. Download this free IBISWorld procurement report that analyzes CRM vendors and pricing trends and learn how to get the best deal for your organization.

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Act-On wants to bring 'the Waze experience' to marketing automation

Sometimes metaphors are a good way of explaining things. Sometimes they're just about looking cool.

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The contact center and CRM collision leads to a new dominant species

The contact center and CRM collision will lead to a world ruled by those who understand how behaviors are leveraged across the entire customer journey.

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Putting data into the sales process with InsideSales

Artificial intelligence is a much-hyped buzzword. Without data fueling it, it's an empty promise.

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CRM and contact center are on a collision course

CRM and contact center—two industries that have, for the most part, co-existed on the desktop of the contact center agent—are headed for a mashup.

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Dollar Rentals' epic system failure -- technology should have solved this

A recent experience renting (or not) a car reminded me just how broken some systems still are.

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Adventuring into the unknown with REI and CRM

Perhaps the best known adventure retail brand out there was, until recently, using some paper systems that were in need of technology help.

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The real unified communications

Communications may be unified, but not in the way the term suggests. Ask Salesforce or SAP.

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With IBM's Watson, GlaxoSmithKline tackles sniffle and cough questions

GlaxoSmithKline plans to team up with IBM's artificial intelligence-fueled Watson to reach customers.

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Schisms in the CPQ world, Icertis scores an Apttus defector

Salesforce's acquisition of Steelbrick caused a tectonic shift, the ramifications of which are still being felt.

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On a roll: HelloSign signs up Salesforce

So simple. But so easy. And a natural partner for Salesforce.

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Understanding Microsoft’s cloud application platform

Microsoft’s ambition for its new Dynamics 365 cloud CRM and ERP service is broader than just creating a subscription service from its on-premises business tools.

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Vlocity slurps up cash to become the next Veeva (or the next several)

The mark of a true platform is when it fuels a series of successful companies built on its back. Vlocity could be a good example.

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Battle of the CRMs: Each gets one. Salesforce gets Virgin Atlantic, Sugar gets Virgin Mobile

All’s fair in love and war as SugarCRM gets its own Virgin customer win to crow about

video

An inside look at Cogito's newest emotional intelligence software

CIO's own Sarah White goes on location to examine the role of emotional intelligence software in the workplace and it's potential impact to customer service.

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