Analyses

Customer service: Your greatest competitive weapon

Prompt resolution of customer complaints can create customers for life. Here’s how to measure customer service success.

How to keep your workers (so you don’t have to replace them)

Trying to hire new employees today is a misery. People often don’t show up for interviews, and even if they do—and later accept an offer—they don’t show up later to work. It’s far better to keep the folks you already have on staff....


Make your own promotional videos the easy way

Thanks to a new crop of simplified production tools, you don’t need professional talent to create custom videos that enhance your sales and marketing efforts.

Don’t put all your eggs in one Facebook basket

When Facebook went down last week for several hours, did your business go down with it? If so, it’s time to rethink your priorities.

Home office tips from a veteran freelancer

If working from home has become a lifestyle, these guidelines born from long experience can help ensure WFH employees have everything covered.

Why return to the office if you’re just Zooming all day anyway?

Companies currently renting office space are just throwing money away if all of their employees are still doing the same thing at home that they were doing at work.

Enterprise security addresses the work-from-home crowd

Now that working from home is an accepted option, home security must be professional grade. Have a look at these robust new offerings.

Bad boss! Get your nose out of employees' business

You don't need bossware to keep your people working productively. Indeed, constantly looking over your employees' shoulders is the worst thing you can do.

The problem with the subscription economy

Consumers often find themselves paying for online services they forgot they’d signed up for. Businesses face similar challenges.

My boss, the algorithm

Putting management into the hands of an algorithm is a major mistake. Does this actually have to be said?

Best-loved productivity tools of the rich and famous

Well, of my Twitter followers, anyway. An all-points call for favorites yielded a cornucopia of software gems, some of which I guarantee you’ve never heard of.

Don’t fight the COVID-19 vaccine mandate

A healthy workforce means a healthy company. That’s one of the underlying messages of last week’s executive order from President Biden pushing companies to get their employees vaccinated.

Better marketing with fewer cookies

Big Tech says the days of third-party cookies are numbered. That’s a challenge for marketers, but it’s also an opportunity.

How to keep your employees from joining the ‘Great Resignation’

Companies must work hard to keep their staffers happy because there have never been so many people ready to leave their jobs.

Low-code/no-code yields solutions that fit

The demand for applications far outstrips the supply of commercial software and talented developers. Low-code/no-code tools are bridging the gap.

What’s going on with the ‘Great Resignation’?

You’d better work on hanging on to your workers, or you may end up shutting your business doors.

Don’t let robot gatekeepers block your résumé

Looking for a new gig? Before you apply for one, create a résumé that applicant tracking systems can digest.

Don't waste time on heroic death marches

Workaholism is seldom a virtue, whether you’re programming or writing articles.

The best person to manage your organization’s data may be you

Are you ready to productize your data? Many companies are examining that concept, as new ideas emerge about how we manage data used to make business decisions.

Pay people for what they’re worth, not for where they live

Google appears to be getting ready to cut wages for some employees working from home. This is stupid.

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